Keyword Research

The Free Keyword Tool We've revamped our popular Free Keyword Tool and it's better than ever, with more features, more data, and exclusive info to help you manage, optimize, and expand your search marketing campaigns. Keyword research can be a slog, but WordStream's Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search. Want to know more about WordStream's new and improved Free Keyword Tool? Then keep reading!

The Free Keyword Tool

We've revamped our popular Free Keyword Tool and it's better than ever, with more features, more data, and exclusive info to help you manage, optimize, and expand your search marketing campaigns.

Keyword research can be a slog, but WordStream's Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.

Want to know more about WordStream's new and improved Free Keyword Tool? Then keep reading!

Why use Free Keyword Tool for keyword research?

Keyword research is one of the first - and most crucial - steps in any search marketing campaign, organic or paid. But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC.

To drive search engine traffic, whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. That's where our free tool comes in.

WordStream's Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free! It's an awesome alternative to Google's Keyword Planner.

How does the Free Keyword Tool work?

Just enter a keyword and then choose your industry and country (if desired). You’ll get a list of related keyword suggestions, including long-tail keyword variations, as well as their search volume on Google and Bing.

You can also enter a website URL – such as a competitor’s homepage – to get contextual keyword suggestions and ideas to help you compete against similar businesses.

We’ll show you the top 25 keywords right away. To get the full list of keywords, just enter your email address, and we’ll send you the full keyword list by email for free.

What are the Free Keyword Tool’s unique features?

You don’t just want keywords – you want competitive, industry-specific information and keyword analysis features that help you prioritize and make the most of your marketing budget.

Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.

Once you’ve got your keyword list, download it as a CSV file to make it super-easy to upload directly into your Google Ads or Bing Ads account. Put your keywords to work!

We think it's one of the best keyword research tools out there for PPC marketers. But you can use it for SEO keyword research too!

Keyword Data Sources for The Free Keyword Tool

The Free Keyword Tool’s keyword and keyword search volume data is sourced through the Google and Bing keyword research API.

Filtering Free Keyword Results by Industry

With WordStream’s Free Keyword Tool you also have the option to filter your results by industry, which specifies your results and other data including search volume, competition level and estimated CPC so they’re all maximally relevant to your industry.

For example, if you search for keywords related to “cars” while selecting “Arts & Entertainment” as the industry, you’ll see results like “cars movie,” “disney cars,” and “pixar cars.” However, if you input the same term and change the industry to “Finance & Banking,” you’ll see results like “new car incentives” and “new car lease.”

You can filter your results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occasions & Gifts, Pets & Animals, Real Estate, Retail & General Merchandise, Sports & Fitness, and Travel & Tourism.

Location Based and International Keyword Data

You can filter your keyword results and volume/performance data geographically – choose between more than 23 countries including Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, United Kingdom or United States.

Are you a United States-based advertiser looking for location-specific keywords for a local campaign? Simply enter the name of your state and get keyword results specifically catered to your region.

More about PPC keywords

If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords.

The Free Keyword Tool is fast, accurate and easy to use

Our free keyword suggestion tool provides comprehensive and accurate keyword suggestions, search volume and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.

You can use the free keyword finder tool to get keyword ideas including:

Google Ads (AdWords) keywords - find high-volume, low-competition keywords that your competitors haven't discovered to use in your Google ad campaigns.

Keywords for websites - find popular and niche keywords for your website at scale.

Keyword phrases - learn what real phrases users type into search engines to address their needs.

Long-tail keywords - get long-tail keyword queries that are less costly to bid on and easier to rank for.

Negative keywords - save thousands of dollars by discovering what keywords you should exclude from your AdWords campaigns.

Meta keywords - help search engines understand your website with meta keywords.

PPC keywords - research keywords to use in your PPC campaigns.

SEO keywords - export SEO keywords to help your site rank on more organic searches.

Popular keywords - find high-volume keywords in your industry or niche.

Learn more about WordStream

Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:

The Google Ads Performance Grader – A fast, free, and easy way to audit your AdWords account. Find out how your AdWords campaigns stack up against competitors, and get actionable tips for improvement.

Smart Ads Creator – Create designer-quality display ads, for free and in minutes.

WordStream Advisor - WordStream Advisor makes online advertising easy: You can create, optimize, manage, and measure high-performing paid search and paid social campaigns in just 20 minutes a week. Smart tools, weekly alerts, and visually stunning reports save you time and money.